However SCA is still happening, the incidence of very high fraud and higher decline rates for card not present remains unresolved. Regulators are also concerned with protecting consumers who are impacted by fraud, frustrated by declines and chargeback disputes and ultimately bear the costs.
At the same time, user convenience remains paramount – the challenge is for the industry to deliver seamless and effortless security.
3DS 2.0 meets all these objectives, the complexities and difficulties will be surmounted and the industry will deliver a payment framework for the next decade.
At the heart of this framework lies the ability to establish Identity; this immediately brings up the issue of data protection and ownership of one’s identity – identity must be established in such a way that it cannot be hijacked or manipulated. This is why GDPR is mentioned in the same breath as SCA – a strong regulatory and legal framework protecting data must be in place to make SCA work.
At a technical level the challenge is to make data and establishment of identity secure by design. The protocols in place go beyond encryption; SCA works by a process of syndication which brings together Banks, Merchants and Cardholders. Risk Based Authentication uses knowledge of the merchants and card holders to quantify risk and reduce friction, while biometrics and smart phones provide person and device identification.
SCA is not just a European prerogative, many countries around the world are well ahead with SCA. The benefits and goals are global, but PSD2 and the Roadmap in this article are specific to the EEA.
A big part of the discussion around SCA is how exemptions apply and the thresholds for these exemptions. The Issuer can still require authentication and the merchant can still request authentication. Exemptions apply in the context of minimum requirements for issuers to achieve compliance and avoid fines.
It is important to remember that merchants cannot apply this exemption by themselves. Only issuers and acquirers can do so.
The SCA mandate has been delayed in favour of a transition period. During this month of October, the EBA is consulting the 27 EEA NCAs, 23 of which NCA are in favour of a 12 month period. Growing consensus is towards an 18 month duration.
The industry is encouraged to use this period effectively, with a number of goals:
Endeavour is now offering Digital Insight Transactions. This offers an easy path for the introduction of 3DS 2.0 and the benefits of frictionless authentication. Enquire for further information.
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